Serum skincare products are concentrated formulas designed to deliver potent active ingredients deep into the skin. They come in various forms, such as liquids, gels, and oils, and can contain ingredients such as vitamin C, hyaluronic acid, and retinol, which help to target specific skin concerns such as fine lines, dark spots, and dullness. Serums should be applied after cleansing and toning and before moisturizing, to boost the effectiveness of other skincare products and address specific skin concerns.
